Workshop: "Communicating Health Science: Key Principles and Resources"

Format

• In-person, to be held during a single morning (early September). Duration: 3 sessions of 1 hour and 30 minutes each.
• Online: recorded presentations delivered by each speaker. Approximate duration: 45 minutes per session. Participants will be able to watch the 3 sessions asynchronously by accessing the videos through a password-protected system.

Lecturers

• Cèlia Garau, researcher (neurophysiology, behavioural studies and biomarkers)
• Maitane Moreno, journalist
• Albert Xamena, science communicator

Course Objectives

• Understand the fundamentals of scientific communication.
• Learn how to communicate research to different audiences.
• Become familiar with science communication tools and channels.

Programme by Session

Session 1 (1 h 30 min)

Fundamentals of Scientific Communication

Lecturer: Cèlia Garau

Contents

Introduction to Scientific Communication

• What it is and why it matters.
• Its importance in maximizing research impact.

Types of Scientific Communication

• Academic, institutional and public communication.

Creating Scientific Content

• Popular science writing.
• Introduction to visual content.

Scientific Posters

• Structure and storytelling.
• Basic principles of visual design.

Methodology

Lecture with practical examples.

Session 2 (1 h 30 min)

Scientific Communication in the Media and Content Creation

Lecturer: Maitane Moreno

Contents

Oral Communication of Scientific Content

• Communicating with scientific vs. non-scientific audiences.
• Simplifying language without losing accuracy.

Working with the Media

• What journalists look for.
• How to create valuable content.
• Key tips for media interviews.

Methodology

Presentation based on real-life case studies.

Session 3 (1 h 30 min)

Science Communication on Social Media and Visual Content

Lecturer: Albert Xamena

Contents

Scientific Communication on Social Media

• The role of social media in science communication.
• Content types and formats.

Creating Visual Content

• The importance of visuals in scientific understanding.
• Basic design principles (hierarchy, clarity and contrast).

Storytelling in Digital Science Communication

• Turning scientific content into a compelling story.

Methodology

Examples of social media content and videos.

Assessment 

In both the in-person and online formats, participants must pass a multiple-choice test and submit a short science communication project (one-page format) to obtain a certificate of achievement. The project will be assessed by the Communication Unit.

Registration deadline 

4 September 2026 (Limited places available)

Registration

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